{"id":827,"date":"2015-03-06T11:52:40","date_gmt":"2015-03-06T10:52:40","guid":{"rendered":"http:\/\/www.rachat-voiture.fr\/blog\/?p=827"},"modified":"2018-01-23T11:48:09","modified_gmt":"2018-01-23T10:48:09","slug":"renault-change-de-logo","status":"publish","type":"post","link":"https:\/\/www.rachat-voiture.fr\/blog\/renault-change-de-logo\/","title":{"rendered":"Renault change de logo"},"content":{"rendered":"<p>Les changements de logo ou de slogan ne sont pas courants chez les marques de renomm\u00e9e. Chez <a href=\"https:\/\/www.rachat-voiture.fr\/reprise-renault.html\">Renault<\/a>, c\u2019est devenu presque une tradition. Apr\u00e8s \u00ab\u00a0<i>Les voitures \u00e0 vivre<\/i>\u00a0\u00bb \u00ab<i>Cr\u00e9ateur d&rsquo;automobile<\/i>\u00a0\u00bb, \u00ab<i>Il est temps de changer<\/i>\u00a0\u00bb ou encore \u00ab<i>Changeons de vie, changeons l\u2019automobile<\/i>\u00bb Renault choisit \u00ab\u00a0Passion for life\u00a0\u00bb.<\/p>\n<p>A l\u2019occasion du Salon de Gen\u00e8ve, Renault a d\u00e9voil\u00e9 sa nouvelle signature, mais \u00e9galement un \u00a0nouveau logo l\u00e9g\u00e8rement remani\u00e9. Le losange devient plus modernis\u00e9 et prend une nuance de gris au bas.<\/p>\n<p>Selon, Laurens van den Acker, directeur du style chez Renault, ces changements refl\u00e8tent la nouvelle identit\u00e9 de la marque. Depuis qu\u2019il a \u00e9t\u00e9 nomm\u00e9 il y a 3 ans,\u00a0 Acker a mis en place une strat\u00e9gie\u00a0 par cycle de vie, dont il marque la fin par ce nouveau slogan.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les changements de logo ou de slogan ne sont pas courants chez les marques de renomm\u00e9e. Chez Renault, c\u2019est devenu presque une tradition. Apr\u00e8s \u00ab\u00a0Les voitures \u00e0 vivre\u00a0\u00bb \u00abCr\u00e9ateur d&rsquo;automobile\u00a0\u00bb, \u00abIl est temps de changer\u00a0\u00bb ou encore \u00abChangeons de vie, changeons l\u2019automobile\u00bb Renault choisit \u00ab\u00a0Passion for life\u00a0\u00bb. A l\u2019occasion du Salon de Gen\u00e8ve, Renault a d\u00e9voil\u00e9 sa nouvelle signature, mais \u00e9galement un \u00a0nouveau logo l\u00e9g\u00e8rement remani\u00e9. Le losange devient plus modernis\u00e9 et prend une nuance de gris au bas. Selon, Laurens van den Acker, directeur du style chez Renault, ces changements refl\u00e8tent la nouvelle identit\u00e9 de la marque. Depuis qu\u2019il [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":828,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[27],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Renault change de logo et signature<\/title>\n<meta name=\"description\" content=\"A l\u2019occasion du Salon de Gen\u00e8ve, Renault a d\u00e9voil\u00e9 sa nouvelle signature, mais \u00e9galement un \u00a0nouveau logo l\u00e9g\u00e8rement remani\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rachat-voiture.fr\/blog\/renault-change-de-logo\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Renault change de logo 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